Why Exhibit @ Trade Shows?

Trade Shows & Exhibitions in Australia are one of the fastest growing marketing methods with the unique advantage of placing exhibitors in direct contact with their market. Other marketing options often lack the proactive power of exhibitions. Only exhibitions offer face to face contact with thousands of qualified prospective buyers at one location in a concentrated period of time.

As a leader in the exhibition industry, Australian Exhibition Services can help your business expand by utilising the power of exhibition marketing. AES prides itself on its capacity to assist exhibitors in achieving outstanding success in exhibitions.

A study of the Australian Exhibition industry reveals some impressive statistics.

• Over 360 major exhibitions take place each year
• The total economic impact of the exhibition industry is almost A$2.3 billion
• Approximately 10,700 companies exhibit in exhibitions each year
• Public and trade exhibitions attract 5 million attendees annually

Exhibitions Deliver!

• Exhibitions attract targeted buyers.
• Exhibitions attract decision makers
• Exhibitions serve a variety of purposes for visitors
• Exhibitions provide returns.

STATISTICS

Why Trade Shows Work...

Meet the decision makers

• 83% of all visitors to a trade show have the authority to purchase or are a decisive influence in the purchasing decision of the company.
• 72% of trade show visitors intend to make a purchase either at the show or in the near future.

Exhibitions are effective because

• 54% of visitors come specifically to see new products and services
• 48% come for information
• 40% to keep up to date with technology
• 15% to make business contacts

Did you know?

• 46% of people planning to visit a trade show make the decision to attend more than 2 weeks before the show.
• 25% of visitors decided to attend the trade show because they had attended the same event before
• 82% of trade show visitors are aged over 25
• An average expenditure of 9% of companies' marketing budgets was measured as returning 23% of business.

CONSUMER SHOWS

Did you know?

• 62% attend for information
• 34% look for new products and services
• 21% have attended the same event before
• 53% plan to attend before the show opens
• 82% of those from out of town or state have travelled specifically to visit the show
• 87% are aged over 25