http://www.exhibitekdisplays.com/ Exhibitek Exhibition Displays & Trade Show Displays Articles http://www.exhibitekdisplays.com/?process=views/article.php&articleId=4143 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=4143 ARE YOU THROWING MONEY AWAY?nbsp;Five Things You Need To Know About Tradeshow GiveawaysIf youre preparing for a tradeshow, selecting appropriate giveaway items is somewhere on your to-do list.nbsp; It might seem like a simple task, but in reality can be one of the more overwhelming choices youve got to make.One catalog is jammed with custom printed pens, another showcases mouse pads.nbsp; The boss pokes his head in to mention that last year,... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=3727 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=3727 All State Governments and Territories have an interest in assisting business in their state to reach their full potential.Trade Shows and Expos are a recognised avenue for generating new clients and launching new products.nbsp; In many large trade shows, State and Federal Government bodies will be present to promote theirnbsp; interests. Tourism and Travel, Indigenous firms, Export companies, ICT businesses, BioTech industries,nbsp; and other... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=3664 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=3664 Are you getting the best return on your show investment? This simple checklist acts as a reminder for many of the questions you need to ask and answer before exhibiting at a trade show or expo. They help guarantee your success. PLANNING Planning begins with show research 12-24 months prior to the event. 01. How well does this show fit our marketing needs? 02. How convenient are the show dates? 03. What other events are scheduled on those... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=2776 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=2776 Focussing Your Promotional Mix.Exhibitors that integrate their general promotions around their shows, achieve substantially improved results. They save lots of money too. John Wanamaker, a successful US department store magnate at the turn of the 20th century famously observed I know that I waste half of my marketing dollar - I just dont know which half. Integrating all of your promotions with your show schedule is a large part of the magic... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=859 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=859 We all make mistakes; however, if we are aware of the pitfalls that can occur, there is a better chance we can avoid errors, which, more often than not, can be fairly costly. The following are ten of the most common mistakes exhibitors make Pre-Show, At- Show and Post-Show. nbsp;Pre-show nbsp;1.nbsp;nbsp;nbsp;nbsp; Failing to set exhibiting goals. Goals, or the purposes for exhibiting, are the essence of the whole Tradeshow experience....