http://www.exhibitekdisplays.com/ Sun, 05 Feb 2012 23:08:23 Exhibitek Display Systems & Trade Show Displays Articles http://www.exhibitekdisplays.com/?process=views/article.php&articleId=14165 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=14165 Using Social Media at Tradeshows You will have heard the Social Media term thrown around a million times, with a variety of “Do this” and “Don’t do that’s”. And amongst the sheer quantity of information it is easy to get confused and overwhelmed as to what you can and should do. I’m a firm believer that there is not a one size fits all for social media, and... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=4143 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=4143 ARE YOU THROWING MONEY AWAY?   Five Things You Need To Know About Tradeshow Giveaways If you're preparing for a tradeshow, selecting appropriate giveaway items is somewhere on your to-do list.  It might seem like a simple task, but in reality can be one of the more overwhelming choices you've got to make. One catalog is jammed with custom printed pens, another showcases mouse... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=8227 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=8227 Following up Hi Exhibitors, we’re back to discuss the most important element in being successful at trade shows. In my last article I finished by saying that 83% of exhibitors do not follow up. One thing that is very certain is that if you do not follow up on your leads in an effective way, you may as well have stayed home and saved your money. Getting ready to do the follow up: Record your plan of action, by... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=8101 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=8101 Joe`s Corner- Time to Sell In the last article we spoke about the design of your stand, and promised you a discussion about how to calculate your return on the investment. My apologies but I decided that there are some other important topics that I think should be dealt with at this stage. You have by now with the help of your stand designers created the stand that fits your image and your objectives, now is the time to discuss the... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=7967 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=7967 JOE`S CORNER- 5.Designing Your Trade Show Stand. One of the most forgotten aspects of going to a trade show is the actual designing of your stand. There are many cases where the exhibitors have actually booked the stand, hotels, air fares etc but have not yet considered at what the stand is going to look like, and how inviting it is going to be to visitors. The first thing you must remember is the reason why you’re... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=7876 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=7876 Joe's Corner 4- Setting Goals and Objectives We`re back to share some knowledge with you... In the last article we closed by saying that we are now on the right track for a successful trade show, but alas there are still some serious considerations. We must set some goals and objectives; without these you will never be able to identify your success at the trade show. As we all know this is a considerable investment, and a... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=7742 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=7742   Joe's Corner 3- Promoting Your Stand As promised I’m back. In the last two articles we have explored how to afford to go to a trade show without damaging your cash flow, but more importantly I shared with you some good reasons as to WHY you should go and exhibit. You are now booked to go the next trade show, the one you feel you’ll get the most benefit for your business.... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=7591 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=7591 20th May 2009 Joe's Corner- Tough Times Solutions If there is someone out there who hasn’t heard of the Global Recession and that economic growth is at its lowest levels, please let me know where you are... I want to be there too. We have heard from many a Marketing Guru that this is an opportune time to show your strength and be different from your opposition, by continuing with your marketing strategy. The... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=7655 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=7655 Why Do I Need To Exhibit At A Trade Show?: Last week I shared with you how you can still market your brand at TRADE SHOWS without doing any damage to your cash flow, by leasing your trade show displays. Having now identified that you can go, you must now find the reasons as to why you must go. The question is ...WHY DO I NEED TO EXHIBIT AT A TRADE SHOW ? As we all know, a good business is a one that has a lot of clients- some... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=6417 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=6417 When Exhibitek Displays commenced operations in 1996 (then known as Light & Easy Display Systems) we were fighting to get Trade Show exhibitors to look professional by utilising portable displays.  Back then the walls of booths were victims of pins holding up armfuls of posters and vinyl letters. Back then a portable display usually weighed half a ton. Computer generated graphics were not yet available and... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=3727 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=3727 All State Governments and Territories have an interest in assisting business in their state to reach their full potential.Trade Shows and Expos are a recognised avenue for generating new clients and launching new products.  In many large trade shows, State and Federal Government bodies will be present to promote their  interests. Tourism and Travel, Indigenous firms, Export companies, ICT businesses, BioTech... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=3664 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=3664 Are you getting the best return on your show investment? This simple checklist acts as a reminder for many of the questions you need to ask and answer before exhibiting at a trade show or expo. They help guarantee your success. PLANNING Planning begins with show research 12-24 months prior to the event. 01. How well does this show fit our marketing needs? 02. How convenient are the show dates? 03. What other events are scheduled on... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=2776 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=2776 Focussing Your Promotional Mix. Exhibitors that integrate their general promotions around their shows, achieve substantially improved results. They save lots of money too. John Wanamaker, a successful US department store magnate at the turn of the 20th century famously observed "I know that I waste half of my marketing dollar - I just don't know which half". Integrating all of your promotions with your show schedule is a large part of... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=859 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=859 We all make mistakes; however, if we are aware of the pitfalls that can occur, there is a better chance we can avoid errors, which, more often than not, can be fairly costly. The following are ten of the most common mistakes exhibitors make Pre-Show, At- Show and Post-Show.   Pre-show   1.     Failing to set exhibiting goals. Goals, or the purposes for exhibiting, are... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=22569 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=22569 I have been reading the Anthill Online Blog for quite some time, and love some of their posts. Just the other day I discovered AntMart - Possibly one of the greatest business discoveries I've made in a while. We've all heard about the success of businesses like Groupon, Spreets, Living Local etc. However all of these deal sites have been business to consumer, until now. Anthill has started AntMart, which is a deals... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=22557 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=22557 Why Did Last Year Go So Fast? Here is an easy way to slow down this year, or at least make it seem as though the year went by more slowly. The reason we feel as though the years just zoom by is that as a percentage of our life, the years become much smaller as we get older. For example, a four year old at Christmas time has just celebrated a year which represented 25% of his life. To a fifty year old, one year is merely 5%. ... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=21569 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=21569 New technologies are wonderful, but they dont change what we do in our marketing programs, they are merely tools to helps us be more productive. But what exciting and fun tools the iPads and tablets are! Exhibitek Displays have done a lot of research and reading to give you the top 7 ways you can utilise the iPad in your display. On the go product demonstrations. What better way (unless you have the real thing) of demonstrating... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=21565 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=21565 If you are a regular user of Twitter I’m sure you would have heard about the Twitter disaster with QANTAS and their #qantasluxury campaign. If you didn’t here is a brief summary… QANTAS decided to run a Twitter competition, they asked their followers to post their definition of QANTAS luxury. However, the response wasn’t exactly ideal. Instead of posting the positives, there was a major backlash... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=20465 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=20465 QR codes (short for quick response) are being seen increasingly in Australian business. I first saw one in a clothing catalogue a few weeks ago. Next to the code were instructions on what to do with it; I was intrigued.  It took me five minutes to digest, download the required app to my mobile phone and scan the code. My excitement was mounting, a simple scan of the QR code quickly revealed the amazing power of this little... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=20361 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=20361 A-Z of Exhibiting Overseas Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. They allow you to test your product’s export suitability; explore the strength and scope of your competition; and gain exposure to potential suppliers,... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=18525 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=18525 Tradeshows to Generate New Business As you may know our latest poll was on generating new business. We are happy to report that the second highest source – at 19.4% was tradeshows and expos, beaten only by 2.8% by internet search;  not surprising given the technological age that we live in. There are so many different forms and channels of marketing that it can sometimes become confusing as to which forms to... http://www.exhibitekdisplays.com/?process=views/article.php&articleId=16253 http://www.exhibitekdisplays.com/?process=views/article.php&articleId=16253 AN INTERVIEW WITH A SUCCESSFUL MARKETER In May I conducted a brief 'phone interview with Brian Whitehead, Director of Aquaguard. Brian has been in marketing for over fourteen years.  His experience includes telemarketing, PR, sales, and years of promoting his business at shopping centres. Aquaguard has been very successful in generating leads at shopping centres, and I thought he would be a good candidate to...